The 2025 Cheltenham Festival marked a significant milestone in enhancing the spectator experience, thanks to strategic initiatives by The Jockey Club and their collaboration with digital agency dotcraft. These efforts led to a more streamlined ticket purchasing process, improved on-site amenities, and a series of thrilling races that captivated both seasoned enthusiasts and newcomers alike.

Fans, both old and new have flocked to the website for early bookings for the 2026 festival. This enthusiastic response underscores the success of the implemented initiatives and sets a promising precedent for future events.