A strong year for Crawfords Automotive saw their dealerships win awards at the Isuzu UK Dealer Awards 2024 in Glasgow. Crawfords Automotive was awarded Marketing/Social Media Dealer of the Year, while their Charing branch secured Regional Accessories Dealer of the Year.

The Marketing/Social Media award was presented because of their smart approach to promoting their dealerships and the Isuzu UK brand. Crawfords Automotive social media strategy saw intuitive and engaging content showcasing the creative side of their business. A key landmark achievement for them was in October 2023 when they partnered with former Premier League midfielder and Actor Vinnie Jones, where he chose the Isuzu D-Max AT35 as his vehicle ahead of his new TV show for the Discovery Channel.

The Charing dealership further added to the success of Crawfords Automotive after winning Regional Accessories Dealer of the Year in Glasgow. The award recognises their commitment to excellence in providing Isuzu UK customers with top-quality accessories to enhance their driving experience. 

On top of the two awards, they also came runner-up in both Dealer Event of the Year and Dealership Community Awards, showing remarkable performance across all areas of the business.

“I am thrilled to accept these awards on behalf of our superb team. We endeavour to deliver maximum quality from our marketing, aftersales, parts and accessories teams. The awards show that we are keen on evolving our practice in all areas of the dealership, and we want to continue improving for our customers in 2024.” Managing Director for Crawfords Automotive, Wes Crawford.

This sentiment was echoed by Head of Marketing at Isuzu UK, George Wallis, who said: “Crawfords truly demonstrated their passion for marketing and social media over the last year, with an impressive output of content and their work with Vinnie Jones being a particular highlight. Hannah Kelsey, Crawfords’ Group Marketing Manager, is always creative and proactive, constantly exploring new ways to maximise marketing effectiveness. We are all very excited to see what is in store for us this year.”

On top of the above success, Crawfords Automotive also achieved the highest UK sales of the new Isuzu D-Max, totalling over 200 vehicles by the end of 2023.

This year, Crawfords Automotive will celebrate their 10th anniversary as an Isuzu UK partner, while the business has been established since 1980. Crawfords Automotive are renowned for offering top-quality products and services synonymous with the Crawfords name. Manufacturer-trained technicians, sales specialists, and aftersales professionals are the backbone of their success.