Branded merchandise has long been one of the most effective ways for businesses to stand out, engage audiences, and keep their brand front-of-mind. That value was clear to see at the Total Merchandise Expo 2025, which attracted over 400 business leaders, marketers, and decision-makers from across the South East.

A Showcase of Innovation

Hosted at Colchester United’s JobServe Community Stadium, the event brought together more than 40 exhibitors showcasing the latest and most innovative promotional products. Attendees had the chance to explore everything from sustainable stationery and tech gadgets to seasonal gifts and branded apparel, reflecting the breadth of choice available in today’s merchandise market.

The buzz on the show floor was testament to the continued importance of branded products within marketing strategies. Delegates valued being able to experience products firsthand, compare options side by side, and discuss with suppliers how each item could help tell their brand’s story.

A Memorable Experience

It wasn’t just about the products. Attendees enjoyed an experience designed to inspire, with free food and drink, networking opportunities, and plenty of giveaways and samples to take away. Many remarked on the event’s energy and the unique opportunity it provided to see the year’s top sellers and the next wave of merchandise trends all under one roof.

Building on Success

Following the success of 2025, preparations are already underway for an even bigger event in 2026. With a refreshed identity as the UK Merch Expo, the ambition remains the same: to deliver the UK’s biggest end-user merchandising showcase, packed with inspiration, innovation, and interactivity.

Jason O’Connor, Managing Director of Total Merchandise, reflects: “What stood out last year was the sheer enthusiasm from businesses of all sizes who wanted fresh ideas to engage their audiences. The Expo has become a true hub of inspiration for the merchandising industry, and we’re excited to continue building on that success in the years ahead.”

To discover more about how Total Merchandise are making next year’s event even bigger and how you can be part, visit www.totalmerchandise.co.uk.