We’re excited to announce that Dotcraft will be attending Opticon London on 30th September 2025. As Optimizely’s flagship event, Opticon brings together digital leaders, marketers, and innovators to explore the latest in experimentation, optimisation, and digital transformation.

For our clients, this event is a fantastic opportunity. The agenda is packed with insights around artificial intelligence, data-driven strategies, and platform scalability — three areas that are transforming the way businesses create and deliver digital experiences. From practical case studies to visionary keynotes, we expect to come away with fresh ideas and actionable learnings that will directly benefit the organisations we work with.

One of the big themes this year is AI in optimisation — exploring how machine learning can personalise experiences, streamline workflows, and boost ROI. Alongside this, sessions on handling heavy data will look at how brands can better leverage analytics at scale, turning complexity into clarity. Finally, the focus on scalability will highlight how Optimizely’s platform supports growth without compromising performance.



For Dotcraft, Opticon is more than just an event — it’s a chance to connect. We look forward to catching up with the Optimizely team, building new partnerships, and discussing ideas with our clients and peers across industries.

If you’re attending, we’d love to meet up and share perspectives on the future of digital optimisation.

See you in London!